Privacy policy

Last updated: February 22, 2026

Simply Preemie operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Simply Preemie is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

  • Contact details including name, billing address, shipping address, phone number, and email address.
  • Payment information processed securely by our payment providers.
  • Account information including login credentials and preferences.
  • Transaction information including purchases and order history.
  • Communications with us such as support enquiries.
  • Device and usage information including IP address and browsing behaviour.

How We Collect Information

We collect personal information:

  • Directly from you when you place orders or contact us
  • Automatically through cookies and tracking technologies
  • From service providers such as Shopify and payment processors

How We Use Your Information

We use personal information to:

  • Process and fulfil orders
  • Provide customer support
  • Improve our services and website experience
  • Send order updates and communications
  • Comply with legal obligations

Marketing Communications

We may send promotional emails where you have opted in. You can unsubscribe at any time using the link in our emails.

Sharing Your Information

We share information only as necessary to operate our store, including with:

  • Shopify to power our store
  • Payment providers to process transactions
  • Shipping carriers to deliver orders
  • Analytics and marketing partners where applicable

Shopify

Our store is hosted on Shopify. Shopify processes personal data to provide and improve its services. Learn more here:

https://privacy.shopify.com/en

Your Rights

If you are located in the UK or EU, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent to processing
  • Object to certain uses of your data

Data Security and Retention

We take reasonable measures to protect your personal data and retain it only as long as necessary for business or legal purposes.

International Transfers

Your information may be processed outside the UK or EEA where necessary. We use recognised safeguards such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page.

Contact Us

If you have questions about this policy or your personal data, contact us at:

Email: rachael@simplypreemie.co.uk
Location: United Kingdom